Criteria | Guiding questions | Check - | Check | Check + |
Paper prototypes and heuristic evaluation (20%) | Did your team's paper prototypes illustrate all states of the website? Did your team learn from and improve the site based on the heuristic evaluation? | The team produced a sloppy paper prototype with missing states. The team did not practice operating the interface and gave the user superficial tasks for the evaluation. | The team's paper prototype was readible and covered all reasonable states of the website. The team create interesting tasks and was ready to operate their prototype during the evaluation. | The team created an effective paper prototype with realistic tasks. The heuristic evaluation yielded valuable insights and the team mocked up changes to their prototype on the fly. |
An implemented web page and an alternative design (40%) | Did your team implement a professional looking website? Did your team create an alternative design that varies along an interesting dimension? Does the website effectively address your team's problem space? | The website looks amateurish, is incomplete, or does not address the main problem focus. The second Web design presents an uninteresting alternative (e.g., different button design). | The website looks professional and includes all major functionality (except for a working database). The alternative Web design explores an interesting variation of the design (e.g., navigational options). | The website looks exceptional and includes all major functionality. The team may have also created a database backend. The alternative Web design carefully examines an important variation of the solution. |
Online evaluation (plan, A-B test, and summary of results) (40%) | Does your team's evaluation plan include a recruitment strategy, instructions, users tasks, and feedback questions? Does the team provide a clear analysis with valuable qualitative and quantitative comparisons between the design alternatives? | The evaluation plan is incomplete or does not effectively guide users through the process. The analysis does not demostrate any differences between alternatives or opportunities for improvement. | The team prepared a clear and complete evaluation plan. Users provided valuable design insights and comparisions. The analysis illustrates the differences and suggests possible design modifications. | The team prepared a clear and complete evaluation plan, and recruited more than the minimum number of participants. The comparative analysis beatifully illustrates both qualitative and quantitative differences. The team also implements design modifications based on the analysis. |