MOBILE SERVICE INNOVATION

TERM
NUMBER

TIME
LOCATION
Spring 2014
05-899 and 05-499

T/Th 3:30-4:50pm
Room 172 (300 S. Craig)
INSTRUCTORS
Jim Morris
james.morris at cmu.edu

Steven Dow
spdow at cs.cmu.edu


Spring 2014 Final Projects!
     UrbanBite is an online marketplace for homemade food that allows urbanites to buy home cooked meals and sell their own dishes to others.
Kickstarter, Prototype, All deliverables
     VICI is a social mobile app that offers themed scavenger hunts in multiple locations and allows users to explore and learn about their cities.
Kickstarter, Prototype, All deliverables
     Spotter is an app that helps drivers easily find parking spots by providing information on public parking spot availability and letting users rent out their personal parking spots.
Kickstarter, Prototype, All deliverables
     Trendy is a mobile service that brings users weekly outfit contests hosted by fashion brands and retailers.
Kickstarter, Prototype, All deliverables
     Foodforward is a mobile application aimed to increase transparency in local donations by motivating citizens to donate food directly to the homeless.
Kickstarter, Prototype, All deliverables
     Point is a personalized tour guide service that connects travelers with residents enthusiastic about sharing their local culture and supporting their favorite small businesses.
Kickstarter, Prototype, All deliverables
     Cup of Sugar is a mobile service that connects neighbors by facilitating sharing of tools and services, with the option of working together towards a community goal.
Kickstarter, Prototype, All deliverables
     Trexplore is a video-sharing platform that lets you experience adventures vicariously and share your own adventures while allowing you to raise funds.
Kickstarter, Prototype, All deliverables
     icNutri provides a reference for food health and safety information and allows people with food sensitivities to scan food and restaurants and get more personalized nutrition facts.
Kickstarter, Prototype, All deliverables
     HUE is an e-commerce service that provides a seamless shopping with multiple brands and allows shoppers to create and visualize outfits with different looks.
Kickstarter, Prototype, All deliverables

Introduction
In this course, students learn tools and processes for innovating mobile information services to solve problems involving the interaction between humans and technology. Students will learn about issues of mobility and value-creation in the service sector. Throughout the semester, students will work with an interdisciplinary team to understand unmet user needs and frame a problem, to generate diverse concepts, to mock-up and compare alternatives, to prototype a mobile service concept, and to assess its technical feasibility, financial viability, and desirability. Ultimately, student teams will choose a mobile service concept and produce a plan with a business model and a video sketch suitable for launching a crowdfunding campaign. To inform the innovation process, students will learn new techniques for leveraging social media and crowdsourcing to discover users' needs and to obtain feedback on preliminary concepts. Through selected readings, this course aims to provide a foundation on ubiquitous computing, service design, business modelling, creativity methods, crowdsourcing, and crowdfunding.

Objectives
1) Cultivate a "design thinking" attitude. Students will learn how to adopt an attitude of trial and error. How to be a lean startup. How to alternate between exploration and focus. How to reframe problems and explore/refine design solutions. Students will learn to conduct productive design critiques and interviews with potential stakeholders.

2) Leverage the internet for research, ideation, and feedback. Students will learn how to use Web-based resources — including online collections, Web analytics, crowdsourcing, crowdfunding, and social media — to inform and drive an innovation process. How to collect feedback online. How to conduct an A-B test.

3) Discover and articulate value in the mobile service market. Students will learn about the emerging market for location-based, just in time, context aware, and highly social applications. They will learn how to assess and communicate value proposition. How to conduct a competitive analysis. How to visually represent a service design that comprises people and computers. How to pitch your idea through writing, oral-visual presentation, and video.

Course Topics
  • Mobile information services
  • Value proposition, business models
  • Needfinding, interviewing, analyzing social media
  • Divergent thinking, brainstorming, generating alternatives
  • Synthesis techniques and problem framing
  • Storytelling, storyboarding, and video production
  • Prototyping/blueprinting for mobile services
  • Crowdsourcing, web analytics, A-B testing

Projects from prior years
     SmartPark+ allows people to pay for parking through their mobile phone. It works by scanning a QR code that would automatically pair their car to the spot until they returned. ...more
     Get a low-cost data plan for your visit to the US. No advance planning, pick it up at the baggage claim. Return it from any airport. ...more
     Get the best deal on the street right now. Keep your restaurant or shop full with just-in-time, just-enough discounts. ...more
     SportUp has two main functions: polling and betting. The user purchases a team's season that he wishes to follow and participate in polls and bets happening throughout the game. ...more
     Rwanda Headlines provides news items to cell phone users in a place where newspapers are expensive and television rare. ...more
     Family book provides a photo-sharing app specialized for sharing family pictures and creating summary books for special occasions. ...more
     A service designed to help disabled voters learn about voting locations and to arrange carpools on voting day. ...more
     A website service and certification board to help consumers identify restaurants that responsibly recycle their food waste. ...more

Instructor bios
Jim Morris is professor of Computer Science and HCI. He was a co-discoverer of the Knuth-Morris-Pratt string searching algorithm. For ten years he worked the Xerox Palo Alto Research Center where he was part of the team that developed the Alto System, a precursor to today’s personal computers. He directed the project that developed Andrew. He served as department head, then dean in the School of Computer Science. He held the Herbert A. Simon Professorship of Human Computer Interaction. He was the dean of the Silicon Valley campus from 2004 to 2009. He is a founder of the MAYA Design Group, a consulting firm specializing in interactive product design. He also founded the Human Computer Interaction Institute, Robot Hall of Fame, and Silicon Valley Campus.

Steven Dow is an Assistant Professor of HCI where he researches human-computer interaction, social computing, design education, and prototyping. He is co-recipient of two National Science Foundation grants, Stanford's Postdoctoral Research Award, and the Hasso Plattner Design Thinking Research Grant. He received an MS and PhD in Human-Centered Computing from the Georgia Institute of Technology, and a BS in Industrial Engineering from University of Iowa.

Coaches
John Zimmerman is interaction designer and researcher with a joint appointment at the HCI Institute and at the School of Design. His research focuses include: (i) social computing and the design of public services; (ii) the application of product attachment theory in the design of intelligent products and services; and (iii) mixed-initiative computing that combines human and machine intelligence. John is one of the principle researchers on the Tiramisu project: a mobile service that allows transit riders to crowd-source real-time arrival information by sharing GPS traces with their mobile phones.

Eric Cooper received a B.A. magna cum laude in mathematics from Harvard University in 1980 and a Ph.D. in computer science from the University of California at Berkeley in 1985. From 1985 to 1991, he was a member of the computer science faculty at Carnegie Mellon University, where he conducted research in computer networks, operating systems, and programming languages. Dr. Cooper co-founded FORE Systems in 1990, serving as CEO until 1998 and as Chairman until 1999. During his tenure, the company grew from a pioneering developer of ATM local-area networks to a leading supplier of networks for enterprises and service providers. Dr. Cooper took FORE public in 1994, acquired eight private companies and one public company over the next five years, and sold the company in 1999 to Marconi for $4.5 billion in cash. In its final year as an independent company, FORE Systems employed 2,000 people worldwide, generated $700 million in revenue, and earned $50 million in net income. In 1999, Dr. Cooper was appointed Distinguished Service Professor of Computer Science at Carnegie Mellon University. Dr. Cooper was a member of the Board of Trustees of Carnegie Mellon University from 1996 to 2002. He has served as a Director of several technology companies, both public and private.